What is a
Fractional CMO?
With over 30 years of experience helping businesses grow, I focus on transforming eCommerce, creating omnichannel marketing strategies, and building high-performing teams. I specialize in working with your existing resources, and when needed, I bring in the right outside tools to get the job done. My expertise lies in making data-driven decisions, developing innovative products, and seamlessly connecting online and offline channels to drive success. As a fractional CMO, I work with companies looking to scale, providing the leadership and strategies needed to boost growth and navigate today’s ever-changing market.
Areas of
Expertise
Omnichannel Strategy
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Product Segmentation and Management
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Channel Management
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Margin Improvement Analysis
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Pricing Protocol Development
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White Label and Branding
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Team building and Training
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MarTech Stack
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Content Marketing Strategy & Planning
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Marketing Agency Oversight
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Packaging and In-Store Merchandising
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Licensing
Sprint
Situational Audit™
In today’s fast-paced, competitive landscape, businesses need more than just good ideas to succeed—they need clear direction, cohesive teams, and actionable plans. That’s where our Sprint Situational Audit™ comes in. This two-part intensive session utilizing Displayed Thinking™ helps your key leadership team gain critical insights into your current business landscape, identify actionable opportunities, and align on a strategy to drive growth and success. By the end of our two half-day workshops, your organization will have:
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Consensus & Teamwork
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Business Insight
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Growth Options
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Competitive Positioning
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Customer-Centric Focus
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Strategic Awareness
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Action Planning
Jim Schmidt – Fractional CMO
I specialize in formulating and executing marketing and merchandising strategies that create unique value propositions that drive substantial growth across both digital and traditional retail channels. Throughout my career, I've built from scratch e-commerce operations to provide significant growth in total revenue, secured strategic licensing partnerships that create market differentiating consumer demand, and consistently identified market opportunities that lead to significant profit increases. My approach combines deep digital expertise with traditional retail knowledge, allowing me to develop effective strategies for the major players in both online and brick-and-mortar retailers.
What sets me apart is being able to uncover a company's compelling value proposition, formulate marketing strategies that leverage it, and build consensus to make it all happen – quickly. This is largely accomplished via a Sprint Situational Audit™. By implementing clear policies and procedures I help companies build foundations for continued growth and profitability. I'm passionate about developing high-performing teams and creating cultures of transparency and collaboration that can execute and sustain these transformational changes.
